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Paradigm Shift – Problems with Social Media Overload
Posted in: Blog, Social Media by Christian on September 28, 2009
I do believe there is a saturation now that Twitter, LinkedIn, and Facebook have hit the mainstream when everybody, legitimate marketers and otherwise, is trying to ride the wave of those not yet on board. Like everything the saturation is due to buzz makers who use the tools in the wrong ways or at least unethical ways, IMHO. There is a right way and a wrong way. The good news is that with social media we are now the gatekeepers and can tune out the garbage in garbage out content. For real revenue generation we have to learn from the past mistakes of traditional marketing that quantity vs quality doesn’t work anymore. It is the offline activities that are the most successful. I believe they are valuable tools getting a bad rap from people who don’t necessarily know how to use them and are being taken advantage of by those that feel the need to spam. However, it is hard to point fingers as it is human nature for some to chase the fast buck by taking advantage of the less educated. We haven’t leveled off in the paradigm shift from traditional marketing to new marketing (social media) and once I think that happens consumers will begin to weed out the snake oil salesman for the diamonds in the rough. It is hard to blame those with “gold rush” fever when you look at the statistics like this:
I think the economy still recovering and the value of personal brand gaining ground or being almost as important or level with company brand adds fuel to the fire. We have talked about it to death, but you know as well as I do that the cream rises to the top due to being a Trust Agent in being genuine and transparent while leading through innovation and reinvention to be a sustainable brand or business.