Foursquare Is A Brand Loyalty Builder

Posted in: Blog, Social Media by Christian on July 16, 2010 | No Comments

Have you seen Foursquare for Businesses? The easiest things to do first is to offer deals on twitter for foursquare checkins. Another thing you can do is if you have retail space to make sure you get a sticker/cling for each store front.

Here is a quick list (courtesy of good friend Cheryl Harrison that I have expanded on) of things you can do to promote foursquare checkins:

+ Loyalty card. “Free x for every x number of checkins.” (printing, business cards, brochures, etc.) Daily, Weekly, Monthly Be unique and get people’s attention by offering more than 10% or 20% for a “one time” offer. Brand loyalty comes when the customer service experience turns into word of mouth marketing not spending more money on traditional marketing techniques. Make them feel special and unique. Read more…

6 Must Read Network Marketing Books

Posted in: Blog by Christian on July 3, 2010 | 1 Comment

Somebody recently asked me what books I would recommend for networking marketing and at first my answer was, “Throw those books away and just dive right in… Look at profiles of other members of social networking sites, and attempt to emulate them through a combination of best practices… Participate in group discussions, answer questions, comment on blogs articles, build your network connections list and start communicating with folks you’d like to do business with… Just do it… Simple as that…”

However, I believe it is always important to self educate by reading a couple of books from leading authors on any given subject for supplemental and continuing education.

Tribes by Seth Godin: It is a quick read and is intentionally not an in depth book in that it gives you the broader scope/bigger picture as the why network marketing is so important for long term goals and building relationships

Trust Agents by Chris Brogan: Chris builds off of Seth Godin’s book, but then starts to scratch the surface as to why. He points out that while we are still riding this wave of “social media” network marketing buzz, human interaction is still king for several reasons.

The New Rules of Marketing & PR by David Meerman Scott: In this book David talks about how to get away or at least add on new media to traditional methods of marketing whether it is for a company brand or personal band (which in a lot of cases the line is blurred). Read more…

Paradigm Shift – Problems with Social Media Overload

Posted in: Blog, Social Media by Christian on September 28, 2009 | No Comments

I do believe there is a saturation now that Twitter, LinkedIn, and Facebook have hit the mainstream when everybody, legitimate marketers and otherwise, is trying to ride the wave of those not yet on board. Like everything the saturation is due to buzz makers who use the tools in the wrong ways or at least unethical ways, IMHO. There is a right way and a wrong way. The good news is that with social media we are now the gatekeepers and can tune out the garbage in garbage out content. For real revenue generation we have to learn from the past mistakes of traditional marketing that quantity vs quality doesn’t work anymore. It is the offline activities that are the most successful. I believe they are valuable tools getting a bad rap from people who don’t necessarily know how to use them and are being taken advantage of by those that feel the need to spam. Read more…