Foursquare Is A Brand Loyalty Builder

Posted in: Blog, Social Media by Christian on July 16, 2010 | No Comments

Have you seen Foursquare for Businesses? The easiest things to do first is to offer deals on twitter for foursquare checkins. Another thing you can do is if you have retail space to make sure you get a sticker/cling for each store front.

Here is a quick list (courtesy of good friend Cheryl Harrison that I have expanded on) of things you can do to promote foursquare checkins:

+ Loyalty card. “Free x for every x number of checkins.” (printing, business cards, brochures, etc.) Daily, Weekly, Monthly Be unique and get people’s attention by offering more than 10% or 20% for a “one time” offer. Brand loyalty comes when the customer service experience turns into word of mouth marketing not spending more money on traditional marketing techniques. Make them feel special and unique. Read more…

Paradigm Shift – Problems with Social Media Overload

Posted in: Blog, Social Media by Christian on September 28, 2009 | No Comments

I do believe there is a saturation now that Twitter, LinkedIn, and Facebook have hit the mainstream when everybody, legitimate marketers and otherwise, is trying to ride the wave of those not yet on board. Like everything the saturation is due to buzz makers who use the tools in the wrong ways or at least unethical ways, IMHO. There is a right way and a wrong way. The good news is that with social media we are now the gatekeepers and can tune out the garbage in garbage out content. For real revenue generation we have to learn from the past mistakes of traditional marketing that quantity vs quality doesn’t work anymore. It is the offline activities that are the most successful. I believe they are valuable tools getting a bad rap from people who don’t necessarily know how to use them and are being taken advantage of by those that feel the need to spam. Read more…

Establishing a Personal Brand through Rich Media

Posted in: Blog, Personal Brand, Social Media by Christian on September 15, 2009 | No Comments

I would like to say I think the most effective way to establish a personal brand is relative. There are things that you have to take into consideration like what industry/market are you trying to pursue and to drill it down even to a niche in said industry/market and build from there.

In today’s social media world building a personal brand means doing “all the above.” If I had to make a choice I would have to say blogging because you can always integrate podcasting and viral videos in to that. That being said blogging is more of a platform in which to distribute your content via podcasting, viral videos, etc. Read more…