Book Review: Welcome to the Fifth Estate

Posted in: Blog, Social Media by Christian on August 22, 2011 | No Comments

Geoff Livingston’s latest book is a page turner for anybody that is truly passionate about Social Media. Digital Strategists, Community Managers, Small Business Owners, and CEOs can all consume valuable and long lasting teaching points from reading this book. Geoff touches on many issues that currently face individuals and organizations either entering new online channels or seasoned pros that have been working in the space since the shift from traditional marketing and public relations outlets. Read more…

My Favorite Twitter Apps

Posted in: Blog, Marketing, Social Media, Twitter by Christian on February 5, 2011 | No Comments

When I first started using Twitter there weren’t any third party applications. You went to twitter.com, logged into your account and hit the refresh button for updates with other people you knew which is kind of ironic because a lot of people that get into twitter miss think they need to get a ton of followers to make a different and often miss the most basic strategy. When it comes to Twitter, Facebook, and LinkedIn go local and then build your network national or international. Unless you are well known in the marketing world or a CEO of a major company people in another state or another country the less likely you are to interact with offline and make a business deal. That being said you never know where your next conversion will come from so be sure to engage others interested in you or something you have a common thread with whether it is from a personal or professional viewpoint. Read more…

Foursquare Is A Brand Loyalty Builder

Posted in: Blog, Social Media by Christian on July 16, 2010 | No Comments

Have you seen Foursquare for Businesses? The easiest things to do first is to offer deals on twitter for foursquare checkins. Another thing you can do is if you have retail space to make sure you get a sticker/cling for each store front.

Here is a quick list (courtesy of good friend Cheryl Harrison that I have expanded on) of things you can do to promote foursquare checkins:

+ Loyalty card. “Free x for every x number of checkins.” (printing, business cards, brochures, etc.) Daily, Weekly, Monthly Be unique and get people’s attention by offering more than 10% or 20% for a “one time” offer. Brand loyalty comes when the customer service experience turns into word of mouth marketing not spending more money on traditional marketing techniques. Make them feel special and unique. Read more…