The Client: Lancaster City School District

Project Description: The Lancaster City School District (LCSD) contacted Sigma Creative to submit a proposal for a marketing campaign in conjunction with local home builders to help promote community development. At the request of the LCSD, Sigma Creative developed a five year marketing plan for a self-sufficient TV Station, a one minute commercial (concept video) to promote local community offerings, a tri-fold brochure, and a sample press release. The time line for all finished products was one week.

While the school district was happy with the final marketing package, but unfortunately the project never reached the implementation stage as there were budget issues that kept the project from moving forward.

Marketing Plan	Press Release