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Media relations is a low-cost, highly credible way to inform the community about who you are and what you do. There are numerous ways to get the news media’s attention. No matter what method you use to contact the media, always make sure the information you are presenting deserves the attention of reporters, editors and their readers, listeners and viewers. Media relations requires thinking, writing and speaking like a journalist. You have to evaluate your story from a journalist’s perspective and present a clear explanation of why a reporter or editor should consider it news.
We also understand that sometimes issues and crises can arise that require careful management, to minimize any potential negative publicity and ensure that the client’s viewpoint is put forward in a way that maximizes balanced and fair coverage. Timely advice and early management of issues can ensure they do not become a crisis in the future. At Sigma Creative we prefer to take a proactive approach by ensuring issues that have the potential to create a future problem are managed well in advance. Our input can include proactive media liaison to brief journalists on issues, devising plans that can be implemented in the event of a crisis, preparation of media releases or media monitoring.
Preparation is the key to managing a crisis. We can work with clients to analyze the risks and devise crisis management plans with varying levels of response. In the event that an issue arises or a crisis occurs, we can advise on managing the media, devise key messages and responses, prepare media releases or briefing papers, brief executives on interview techniques and field media inquiries.
Developing a positive relationship with the news media takes a lot of work, but you can turn a potential adversary into a powerful ally. Our input includes proactive, personal media liaison to achieve publicity, writing media releases, backgrounders, alerts, arranging media conferences, media monitoring and evaluation.
Our Public and Media Relations services include:
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To find out more about our public / media relations services please feel free to contact us or submit a request for proposal.