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Social Media Marketing is a must in this day in age. There are a lot of business types who say it is a waste of time for various reasons whether they say there is no true measure of results with regards to ROI or they don’t have the time or budget to invest in it. According to a 2009 CMO Survey, currently 3.5% of marketing budgets is spent on social media marketing, with that figure predicted to grow to 6.1% within 12 months and 13.7% within five years. You competitor is using Social Media Marketing to gain exposure and convert leads to sales. Why aren’t you?
Companies big and small have recognized Social Media Marketing as a potential marketing platform, utilized them with innovations to power their advertising campaign with social media marketing. So the question becomes:
“Why DO you need to consider social media marketing services?”
Size
Facebook has over 250 million users globally and growing. On an average, 70-100 tweets happen by the second. An average user on Facebook has 120 friends. This is the kind of enormity Social networking sites espouse and with this comes the license to communicate powerfully. But when such large numbers are involved, there is a danger of something going wrong and when it does, it happens in a big way. You may be a regular user of networking sites, but when you involve business with it, an expert should be hired to do what is best for your business.
Transparency
No cheat codes involved. No black hat techniques allowed. Everything that happens in the social networking landscape is fool proof. You cannot fake authenticity in an attempt to get more people involved. Members can choose to associate with you or opt out. Opinions made on social networking platforms are taken seriously and the more authoritative you get, more seriously you are taken. When you win, you win in a big way.
Reach
It is possible to make your mark globally and do it quickly using social networking sites.
Website Traffic
Social media is probably the fastest and easiest means of redirecting traffic to your website. By simply placing your website URL in your profile, you can have all your profile visitors check out your website and a percentage of traffic is sure to get converted in course of time. This is the virtual way version of “word-of mouth”.
Branding
Buying a candy may have been impulsive all your life, but if it is discussed on a social networking site, you are likely to get brand conscious even a candy. Social media is a smart way to build brands. Social media platforms are known to be one of the most powerful and fast means of branding. Some of the big brands like Coke, Ford, Dell, IBM, Burger King are some of the well known brands have powerfully used social media platforms to endorse themselves.
Some of the major social media marketing services Sigma Creative offers are:
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To find out more about our social media marketing services please feel free to contact us or submit a request for proposal.